5 Must Follow SEO Tools to Improve Your Rankings

SEO is very vital for the success of online digital marketing efforts. Due to this, a lot of digital marketers implement different SEO tools some of which may be paid while others are free. To measure, analyze, and track SEO efforts, you may be using some of this already. There are various strategies for SEO starting from the optimization of the content with the required keywords to submitting your company name, address, and phone number to numerous local business directories. Now to streamline, improve, track, and organize the rankings on the search engines, the below 5 tools can be used.

1. BrightLocal

BrightLocal is one of the most popular tools for local SEO in 2020 that you can invest in blindly. This service is implemented by more than 45000 SEO companies all around the world. The features included in BrightLocal are:

● Citation audit and nap

● White label format of reporting

● Audit of Google My Business

● Clean up and build-up of citations

● Online Monitoring and reviews

● Tracking of search rankings

● Automatic generation of SEO reports

2. Whitespark

Whitespark's citation Finder tools offer features like the building of citations, rank tracking, establishing high-quality backlinks, and earning positive reviews. Whitespark assists in winning the customers, managing the local search, and brand visibility. The features of Whitespark are:

● Local Citation Finder

● Local tracker of the rank in search engines

● Link prospector

● Reputation Builder

● Review handout Generator

● Offline conversion tracker

● Generator for Google review link

3. Moz Local

Moz Local is one of the best-known tools in local SEO services. It helps to enhance brand visibility locally and make sure that all the listings are consistent, correct, and visible on the internet. Moz Local submits geolocation of a business to all the top online directories and data aggregators. The key features of Moz Local are as follows:

● Dashboard for local listings

● Sync for Google My Business

● Submission to the instant aggregators and directories

● Distribution of real-time updates

● Distribution reporting

● Google review management

● Monitoring of the reviews

4. Listing Management Tool by SEMrush

This listing management tool is a digital platform to control your reviews, listings, and local pages. Through this tool, you can manage the local SEO strategy in a centralized dashboard where you need to update the information of business just for once and publish where most people will be searching for it. Just search for the business information in the search box and you can check the status of your every listing individually.

5. Navads

Navads is one of the leading providers of data location to the databases that accelerates the mapping and navigation industry. The basic features of Navads are:

● Management of Google My Business

● Optimization of Local Data

● Management of Local listings

● Local search

Conclusion

The above tools will definitely help a business to optimize their business for the local searchers and ensure that your company stays one step ahead of their local rivals. You can take suggestions from the SEO service providers India if you have no idea about the tools. So implement these local tools to improve your ranking on the search engines today!

Instagram vs Pinterest: Which is Best for Your Business?

One of the best comparisons of Instagram and Pinterest that I have heard is that Instagram is about sharing, where as Pinterest is about discovering. When it comes to these two giants of social media marketing, this is one of the crispest comparisons you can get. But if you are a business owner who is looking for a good vehicle for online reputation management of your company, your products, and your services, then this is nearly not enough. You need to have a much better idea of both these platforms, and understand their utility in the context of your business and your requirements, so that you can decide which is better for you.

And

I am here to help you do just that today, with this five minute read. I am, of course, assuming that you do not live under a rock, so you are moderately aware of what Pinterest and Instagram are, and will jump right to the comparison that can help you decide which is better for your business.

But before that, let me take a moment to point out one similarity which could save you a lot of time. Both Instagram and Pinterest are overtly visual platforms, and depend more on attractive pictures rather than descriptive text. This would mean that if your business is not one that depends on visuals for conveying its message, then you shouldn’t waste time and effort on either of these two social media marketing platforms.

The most obvious difference, yet one that is often overlooked, is that Instagram is almost exclusively meant for use on a mobile phone. Pinterest, on the other hand, can be accessed on both desktops and mobiles. Another thing you might find it difficult to believe is that more sale conversions on e-commerce sites take place on desktops, even though mobile usage is so much more common nowadays. On that count, Pinterest might give better bang for your business’s buck.

Let us now look at the average user profile of both these online reputation management platforms. In sheer numbers, Instagram has over a billion active users, whereas Pinterest has less than 300 million active users. The average age of Instagram users is also less than that of Pinterest. This could indicate that Instagram might have more users who have better spending capacity. But on the other hand, Pinterest has more women users, and online shopping is considered more of a female game, so there you have it.

Moving on to slightly more technical aspects, Instagram does not allow users to add links into posts. They can, at best, add links to their profile bios. Instagram has also allowed links to be added to Instagram Ads. Sharing of links in particular, and content sharing in general, is much more up Pinterest’s street.

Moving on, hashtags are an integral part of Instagram, but less so on Pinterest. The right hashtags can help a business owner connect much better with the target. One reason for reduced importance of hashtags in Pinterest is because Pinterest works on the principle of pinning posts to a specific board, so some kind of hashtag filtering is already built in to the structure of Pinterest.

I discussed above the four main points of difference between Instagram and Pinterest in order to help the reader understand which could be better for him or her. The reality most business owners or webmasters have come to realise is that there is never one completely correct choice for any business. It is very rare for a business to have a structure that makes a particular social media platform completely valueless. Therefore every business should opt for a judicious mix of Instagram, Pinterest and other platforms.

Why Local Businesses Must Have A Website? Here Are Top Reasons

Businesses that have a user-friendly and highly functioning website are able to generate more leads and ultimately more customers, which is the goal of every business. Not having a website means you are missing out on a wide range of opportunities and losing a great deal of business at the same time. For businesses who sell local haven’t yet made a business website.

We have listed 6 reasons why local businesses need a website.

1.        Local SEO

It does not matter how outdated your local business website look, it is still can boost local SEO efforts performed by the best digital marketing company in India, for positive results. You can improve your rankings unless you have a business website. The huge popularity of voice-based searches and mobile searches has led to this situation. It is impossible to get the desired visibility for your local business without a site.

2.        Display Your Products Or Services

Having a business website means you call tell your targeted people about your products and services as well as can also sell them directly from your site. Advanced websites let you create portfolios of your best work, so you can let your customers see just what the quality of your work is. You can also educate your clients and customers about your brand, products, and services. Of any kind of your niche, you can display your work and how your product and services can help solve your client’s issues.

3.        Legitimacy

Individuals expect companies to have their own sites, as they used to expect companies to have a real physical business address. But, if you do not have a website, then it will raise plenty of questions in customers' eyes. For example- The Company is technological Luddite? Or is it a startup company? All such things you don't want your target customers thinking about your business. Keep in mind that about 85 percent of participants in the age between 18 – 50 say that they are more likely to contact a company if it has a website.

4.        Your Competitors Have Company Websites

Online buyers start their online purchasing journey with research and recommendations from friends, relatives, and social networking friends. Once a buyer has an idea of what he or she needs or wants, the person starts researching, and 80% of them go online to find material, testimonials, reviews, and many other things. Thus, if you’re not staying very competitive with your competition, then you are surely providing shoppers a reason to buy from your competitor’s website. With lower visibility, it is very difficult to compete and generate more traffic. But with SEO and PPC management Service Company, you can rank higher in search engine ranking pages.

5.        Your Business Is Open 24 Hours

If you have a shoe store and the opening time is from 9 to 8, one of your issues is that by the time your target audiences get home from work, you will have closed for the day. On the other site, having a website means you can make your business available 24/7. A website can sell products no matter what is the day and time, whilst a site providing local services can continue to take bookings after you have closed your physical store.

6.        Get Information About Customer

A website is a platform for learning about your potential audience as well as opens an opportunity to collect information about your customers such as name, mobile number, their email address, where he or she leaves, etc. You can modify your interactions to their preferences.

If you do decide to start developing a business website and want to stick to having the experts do it, you should hire a have a variety of services and pricing options.

How To Drive Huge Traffic To Your Online Business Website?

As we all know marketing is the most important part of any website or online business so without any delay I am going to share some tips to drive huge traffic by using online marketing techniques.

Marketing, a Boon for All Businesses

Marketing plays an important role in the success of a business as it helps in promoting our brand or its products in among the audience. The importance of marketing for a business is increasing day by day. Thus, several advancements can be seen in marketing and its strategy. As per the current trend, marketing becomes digital and called Digital Marketing.

Digital Marketing

Digital Marketing, a process of promoting the brand and its products world widely using the digital channel mainly Internet. The ultimate objective of Digital Marketing is to enhance as well as improve the website visibility and ranking overthe  the search engine result page. If we are using digital marketing for brand promotion, then we need to have good knowledge about search engine and social media sites utilization. This means that we can effectively utilize the search engine and social media sites to educate brand audience about our services and gain their attention. Today, the most popular search engine is Google and social media site is Facebook.

Different Techniques of Digital Marketing

•         Search Engine Optimization (SEO)
•         Social Media Marketing (SMM)
•         Pay Per Click (PPC)
•         Affiliate Marketing
•         Content Marketing and more see - Digital Marketing Package

In this article, we are going to discuss about SEO tip to improve website leads and traffic. Before this, we need to define the meaning of SEO.

SEO – Search Engine Optimization

SEO refers to the process of promoting brand over the search engine, a platform where we can connect with the large number of audience for our brand. Using SEO, we can enhance as well as improve the website visibility and ranking over the search engine result page.

Types of SEO -

White Hat SEO: Refers to the SEO technique in which we promote our brand by following all the guidelines and rules of search engine.

Black Hat SEO: Refers to the SEO technique where we ignore the guidelines of search engine. The main aim of black hat SEO is to enhance the web presence and increase the web traffic toward the website. After understanding the meaning of SEO, let’s discuss the benefits of SEO in brand promotion.

Benefits of using SEO in a Business

•         Enhance website visibility
•         Improve ranking of search engine
•         Greater profitability and ROI
•         Increase conversion rate

SEO offers several opportunities to drive a large amount of quality traffic to the website. Quality traffic refers to the traffic which ensures higher conversion rate and profitability. Let’s discuss some points which enable blog or website to gain a large number of web traffic.

SEO Tips to gain huge traffic to our blog or website

• Create an Engaging Title The title of blog or website should be more enticing as well as engage so that more people can log in to our site and ready to avail our services
• Use Quality KeywordsThe aim of every marketing strategy or action is to gain the attention of targeted audience. Thus, we should use quality keywords in our content for the blog as well as the website so that it is within easy reach of the search engine and targeted audience.
• Use High-Resolution Images
  In our content, we should use high resolution and clear images which helps in gaining the attention of a targeted audience and also engaging them in our website. This blog will help you on optimize image.
• Use Appropriate and Active Links
  The website or blog should consist good quality active links as per which the search engine rank our marketing material.

Draft Relevant Meta Data Description for your Blog

The meta description is the information which is displayed on the search engine result page thus it should be more relevant and enticing to gain viewer’s attention.

I hope this Article of SEO Tips to Drive Huge Traffic for Blog/website is helpful to all of you, if you like this please share it with your friends and if you have any problem regarding this SEO tips post you can ask with me in below comment box.

Want To Change Your Business Face? Invest Both On SEO And SMO

SEO is search engine optimization while SMO is social media optimization. SEO focuses on getting links back and on many other areas while SMO can be a part of SEO. If your company has no online presence, then you’re going to have a hard time building a successful business.

Why You Need SEO And SMO Services

If your business website is visible to t he targeted people or your business has not a great online presence or you are not getting the desired traffic, then you definitely need search engine optimization and social media optimization services. Today, you can find the Best SEO Services Company or Social Media Company India who can help your site attain the top 10 positions in the search engine result page (SERP's).

	Process	Goal	Method	Results
SEO	Optimizing your Business website for search engines	Increase traffic via search engines	Choose and use keywords, optimize HTML and backend coding, add meta descriptions, alt tags, headers	Seen over the long term
SMO	Sharing content off site	Increase brand recognition and popularity among people	Create unique and quality content and spread it as widely as possible through social media channels	Short intervals of success

Social media sites like twitter, facebook, etc., have much more connectivity to potential users than any other form of media. A large number of SMO in India firms is using social media sites so as to promote the business of their clients. It has become one of the most effective platforms to reach out to users across the world in short time. You can easily market your business, brand, products and services on these channels, boost brand presence as well as maintain healthy customer relationship.

Why Focus On Both SEO & SMO

Search engine algorithms like Google Hummingbird, Google Panda Update, Google Pigeon Update, etc., will continue to be updated as technology gets smarter. Thus, both your SEO and SMO strategies and techniques will need to evolve over the years. Presently, SMO can bring you a big influx of customers in a short time and quality SEO increases your search engine rankings.

Original, high quality informative and engaging content is the most important factor for both SEO and SMO as this content is valued by search engines and real life customers. SEO allows your website to remain high in search engine results while SMO lets you connect with both existing and potential customers on a personal level. So, it is very important for you to hire a professional SEO Company India.  

Is It Worth To Pay For Pay Per Click Advertising Services? Of Course Yes

If you’re like most service business owners, then you’ve likely asked yourself questions like, “is PPC advertising worth it,” And  “how much can I afford to it,” These are all important questions worth asking. Businesses and organizations want to consistently ensure that they are spending marketing money on campaigns that can perform well. Many firms who have hired a PPC Advertising agency India quickly realize the importance of investing in a solid PPC campaign In today’s current market

Why Is It Worth To Pay For PPC Services?

Here are some key reasons on Pay Per Click Services In India:

• Very Competitive Markets

Getting ranked higher on SERPs is a difficult prospect if you’re an upstart company in an established market. For example- You’re starting a new company that builds aircraft. You’ve just entered a market that includes Airbus, Boeing and other big-name companies with billions of dollar budgets. Using     PPC can place your ads above the results for Airbus and Boeing, and you get higher visibility. Keep in mind that you’re going to be paying more per click because it’s a big market.

• Interest Of Google

This giant search engine wants to make sure that both its search engine and Google AdWords are performing well. Do you know Google makes over $30 billion from PPC advertising alone currently, and proving that a vested interest exists to make Google work as easy as possible for both business owners and customers? You can make better decisions when it comes to PPC campaigns by working with a well-trained PPC in India company that stays abreast of current market trends, relevant audiences, and keywords. Also, a solidly built PPC campaign can revolutionize a business completely. 

• Making Your Brand Name Popular Or Known

Business owners who are facing problems in getting your name out there, they can take help from pay per click as it can help people see your brand name even if they don’t click your links. Your brand name shows up at the top of every search for your targeted keywords when you put in a campaign for pay per click. As a result, your company name becomes a little more known even if you don’t get the click, and people will start to think of you for a solution.

If you need help getting a PPC campaign up and running for your business site, you should contact with a reliable PPC service company that is experts at the pay per click. Overseas companies can Outsource PPC in India as PPC service providers India can help them find out whether pay per click is right for your business and how you can use PPC to maximize your return on investment (ROI).

Want to Be a Step Ahead? Go Local SEO Services

Want to provide your business the benefits over the competition? If yes, then go for local search engines optimization services from the best SEO company India.  Local SEO can help your business get on the first page of search engines. Your potential customers are using search engines like Google, Yahoo, Bing, etc, to find businesses like yours in your local region, but will they find you? Ensure they do with local SEO services from Black Marlin Technologies.

          

It has become essential for businesses and organizations to engage in what is known as local SEO. This means optimizing a website through a good website optimization company to fit local search results. Your local business can benefit a lot from this if it’s done right. There are many companies that will offer local SEO and this is a very critical element to consider when hiring SEO services. You should be able to get local SEO that will help in marketing.

Black Marlin Technologies will help you get ahead of the competition with their branded technology and superior local SEO techniques. So, put the spotlight on your business with their local SEO services, including:

   

• Geo-targeted landing page creation: They get a keyword rich landing page where your customers can find your business information, links, pictures, and many other things.

• Google local listing verification & optimization: They get your business listing to the first page of Google

• Local directory submission: Their digital marketing experts boost your online exposure and increase the rankings

• Mobile search results: They ensure customers can find you from their mobile devices like smartphones, iPhones, etc when they’re on-the-go.

Why Go For Local Internet Marketing Services?

SEO services are extremely important for businesses these days, but the importance of a local company providing that service also equally crucial. A company situated in the same place as your business is more likely to hit the local markets as well as make strategies for you to capture that market or to that particular audience. The advantage here is the customers who can reach out to you for the desired service easily. This strategy is perfect for service providing websites where capturing customers near the business is vital for the growth of the business. If you need local SEO services in Delhi, NCR, then you can outsource SEO for same.

Black Marlin Technologies can help your business to grow. The company provides guaranteed SEO results, You just need to fill out the form and their executive contact you within 2 or 3 business days to discuss how they can help you reach new customers in your local area.