If a Magento store belongs to you, then you would like it to have an audience on Google. This is precisely where the Magento SEO comes in. It is not enough to just have an online store; you must also ensure that everything is set in your site that helps in showing your store to people through search engines.
This can be aided greatly by doing a Magento SEO audit. Let
us talk about what this means and how it can grow your online store.
What Is Magento SEO?
Magento SEO means optimizing your Magento website for the
algorithms employed by search engines like Google.
When your website is well optimized, it will:
- Load fast
- Convey the right information to Google
- Use the correct keywords
- Result in more clicks and sales!
An experienced Magento SEO company or Magento SEO agency
will render its services to fix your site and make it friendly to Google.
Why Magento
SEO Audits Are Important
SEO audits are like a doctor check-up in assessing the state
of existence for a website. They help you search for problems that act as
deterrents to your products' visibility.
The following items
are checked in an audit:
- Speed
- Mobile friendly
- Links
- Keywords
- Meta title and description
- Image tag
- URL layout
Consider These
Figures:
- 75% of users never scroll past the first page of Google.
- Conversion rates are 3x higher from pages loading in 1 second verses pages loading in 5 seconds.
- Over 50% of online traffic is from mobile.
Not conducting SEO audits means that you might unknowingly
lose many customers.
Common Magento SEO Issues and Fixes
Let’s discuss some of the common SEO issues associated with
a Magento Store-and-how-to-fix-them.
1. Slow Web Speed
A slow website keeps away visitors, and Google ranks slow
websites low.
How to fix:
- Choose a fast host
- Enable full-page caching
- Compress any large images
- Use a CDN
- Minify CSS, JS, and HTML
Tip: Better yet, hire a Magento SEO service to get every
single one of those done right.
2. Duplicate Content
Magento creates duplicate pages for the same product a lot.
This becomes confusing for Google, in turn making it rank such pages lower.
How to fix:
- Use canonical tags
- Redirect properly
- Don’t just duplicate content on many pages
Tools:
- Screaming Frog
- SEMrush
- Google Search Console
3. Missing Meta Tags
Meta tags are like the title and summary that describe a
book. They help Google and humans understand what the pages are about.
How to fix:
- Every product and page should have unique meta titles and meta descriptions
- Every title should be fewer than 60 characters long
- Meta descriptions should be under 160 characters
- Use keywords like Magento SEO wherever it fits without compromising your writing fit.
4. Bad URL Structure
A bad URL structure like this one ranks low in both SEO and
user experience.
How to fix:
- Use clean URLs
- Include keywords in the URL whenever possible
5. Not Mobile
Friendly
Google uses mobile-first indexing; it ranks the mobile
version of your site before anything else.
How to Fix:
- Responsive design
- Make sure to check your site on different phones
- Speed up mobile and navigation
Fun Fact?
The research by Google states that 61% of users are unlikely
to go back to a mobile site they had trouble accessing.
6. Broken Links
Broken links frustrate users and hurt SEO.
Fixes:
- You can perform a link audit with tools such as Ahrefs or SEMrush to find broken links and fix them.
- Repair or remove all broken links.
- Redirect old pages to new ones.
7. No Use of Schema
Markup
Schema helps Google understand what your content means and
not just what it says.
Fixes:
- Add schema for products, reviews, prices, et cetera.
- Use Google’s Structured Data Testing Tool.
- A Magento SEO service can help you set this up correctly.
8. Sitemap or Robots.txt
Concerns
To help your search engines crawl your website.
How to fix-
- Submit an XML sitemap in Google Search Console
- Ensure your robots.txt file is not blocking any essential pages
- Keep updating product and category pages in your sitemap
9. Poor Keyword
Strategy
If you are not using the right keywords, then no one will
ever discover your site.
How to fix:
- Keyword search tools like Ubersuggest or Google Keyword Planner should be useful.
- Target buyer intent keywords ("buy red running shoes").
- Use keywords in titles, headers, URLs, and content.
Example Keywords:
- Magento SEO tips
- Magento SEO company near me
- Best Magento SEO service
- Hire Magento SEO agency.
How to Run a Magento SEO Audit (Step-by-Step)
A simple Magento SEO audit can be performed by yourself. If
you think that confuses you, hire a professional.
Below is a simple
checklist:
- Check page speed – Use Google PageSpeed Insights
- Scan for broken links – Use Screaming Frog
- Analyze mobile usability – Use Google’s Mobile-Friendly Test
- Review meta tags and content – Are they unique and keyword-optimized?
- Check duplicate content – Use Copyscape
- Verify sitemap and robots.txt – Is everything in good order?
- Look for keyword rankings – Track that with tools, e.g., Ahrefs
If all this sounds a bit technical, you are better off
hiring a Magento SEO company for good results in less time.
Why Work with a Magento SEO Agency?
Magento is a tricky one. It comes with a lot of nice
features that are somewhat tough to manage.
This is where a dedicated Magento SEO agency or Magento SEO
services come in to help:
- They understand the platform completely
- They can get you ranking quickly
- They save you time and heartaches
It is usual for many companies to experience a traffic
increase of 30-50% within 3-6 months of employing SEO experts.
Final Thoughts
Magento SEO audits are not a luxury: they are a necessity
for business growth online.
Even the simplest of fixes can go a long way. Wherever you
want to do the audit yourself or hire a Magento SEO company, start now.
Don't forget:
- Time is of the essence
- Clean URLs and keywords matter
- Mobile experience matters
- You're overdue for an audit
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